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About
Welcome to the Realm of Wonder
Starting in 2014 with a spark of hope, we’ve spent over a decade expanding our expertise to offer a full 360° marketing approach. From groundbreaking CGI and influencer campaigns to 3D marketing and immersive websites, we blend creativity and technology to bring your vision to life and drive impactful results.
Our journey is one of constant evolution, where every idea is an opportunity to create something extraordinary.
Meet the team
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Bassem Elghawaby is the visionary Co-Founder of Grassroots Multimedia, a cutting-edge creative digital agency pioneering the intersection of traditional marketing and innovative 3D technology. Under his leadership, the agency has evolved into a comprehensive creative agency, specializing in:
- Advanced CGI and 3D animation
- Strategic digital marketing
- Immersive brand development
- Interactive web experiences
- Professional videography
- Social media optimization
As both an accomplished entrepreneur and published author of a poetic memoir, Bassem brings a unique blend of artistic sensibility and technical expertise to client projects. His philosophy centers on leveraging powerful storytelling techniques through emerging technologies to create meaningful brand narratives that resonate with modern audiences.
Core Achievements:
- Co-led Grassroots Multimedia’s successful 2024 rebranding initiative
- Pioneered the integration of CGI/3D visualization services
- Developed innovative storytelling frameworks for brand communication
- Built a diverse portfolio spanning multiple industries and platforms
Through his leadership, Grassroots Multimedia has established itself as a forward-thinking agency that transforms traditional marketing approaches through immersive digital experiences and compelling narrative strategies.
“In today’s digital landscape, the power of storytelling combined with cutting-edge technology creates unprecedented opportunities for brands to connect with their audiences in meaningful ways.”
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Anjana Dias is the pioneering COO and Co-founder of Grassroots Multimedia, where he orchestrates the seamless fusion of cutting-edge technology and creative storytelling. With over a decade of specialized experience in immersive technologies and design innovation, Anjana has established himself as a leading force in the CGI and digital marketing landscape.
Professional Journey:
- Founded and led a successful design agency in Sri Lanka
- Mastered advanced CGI and 3D visualization techniques
- Pioneered rapid-delivery workflows for high-quality digital assets
- Joined forces with Bassem Elghawaby to transform Grassroots Multimedia into a leading creative technology agency
Areas of Expertise:
- Advanced CGI implementation
- Immersive technology integration
- Strategic project management
- Rapid prototyping and execution
- Cross-cultural marketing solutions
- High-efficiency creative workflows
As COO, Anjana has revolutionized Grassroots Multimedia’s production pipeline, enabling the delivery of premium-quality digital assets with remarkable efficiency. His unique approach combines technical precision with artistic vision, resulting in stunning visual experiences that exceed client expectations.
Leadership Philosophy: His dedication to excellence and innovation drives the company’s ability to tackle complex creative challenges while maintaining exceptional turnaround times. Anjana’s international background and entrepreneurial spirit bring a global perspective to every project, ensuring solutions that resonate across cultural boundaries.
“In the rapidly evolving digital landscape, success lies in the perfect balance of technical innovation, creative vision, and efficient execution. Our goal is to consistently deliver that balance for every client.”
Our Design Philosophy
At our core, we believe that every business is unique, with its own identity, values, and goals. That’s why we craft custom-tailored strategies for each client, ensuring that every aspect of the work reflects their specific vision and needs. We don’t rely on stock videos or generic content; instead, every element we create is designed and produced by our talented team of creators. This commitment to authenticity ensures that the content we produce is as unique as the business it represents, delivering a true and genuine connection with the audience.
